2.4 million reach helps indie gelato shop grow visibility in a crowded Sydney market
How Brandshake built authority and drove stronger brand engagement for Elisa Gelato through strategic social media.
Key results
2.4 million
reach
328k
views
3.2k
content engagements
Snapshot
Industry: Hospitality
Segment: Food and Beverage
Channel: Social media (organic)
Services: Social media strategy, social media management, content strategy
Market: Sydney, Australia
The challenge
Elisa Gelato navigates a highly saturated gelato market in Sydney, alongside the natural peaks and dips that come with seasonal demand.
On top of that, there was a broader brand education challenge. The business needed to help more people understand the value of traditional Italian gelato making, while also standing out as a memorable local choice in a crowded category.
The shake up
Insight and positioning
Brandshake identified that Elisa Gelato’s advantage was not just product quality, but the story and standard behind it.
Rather than relying on product-first content alone, we positioned Elisa Gelato as a traditional Italian gelato maker with genuine craft, quality and personality behind the brand. That gave the content more depth and gave audiences more reasons to trust and choose the business.
Strategic approach
Execution
We developed and managed a social media strategy designed to communicate the right messages across the marketing funnel.
That meant balancing authority-building content around traditional Italian gelato making with more appetite-led content that showcased the menu range, flavours and in-store experience. The strategy worked to both educate and entice, helping the brand connect with new audiences while reinforcing loyalty with existing customers.
Brandshake delivered ongoing social media management, creating content that helped Elisa Gelato show up as both expert and irresistible. The result was a stronger social presence that weathered through seasonal spikes and helped the brand stay top of mind through a mix of storytelling, product visibility and community-focused content.
Our impact
Reach: 2.4 million
→ Elisa Gelato dramatically expanded its visibility and got in front of far more potential customers organically.
Content interactions: 3.4K
→ Audiences were not just viewing content, they were actively engaging with it.
Views: 328,017
→ Content generated strong ongoing attention and helped keep the brand consistently in the feed.
With the right strategy and consistent execution, Brandshake helped Elisa Gelato cut through a crowded market, build stronger awareness and create a social presence that supported both immediate interest and longer-term loyalty.
Is this relevant for you?
If your business operates in a crowded market and relies on repeat customers, visibility alone is not enough. You also need the right messaging to give people a reason to choose you and come back.
With a strategy that balances authority, appetite and consistency, social media can help turn casual interest into real-world traffic and long-term loyalty.
Book a strategy call, now.