191% increase in LinkedIn impressions through event-led content strategy
How Brandshake helped Alteris Women turned in-person events into sustained LinkedIn growth.
Key results
+191%
increase in impressions
+179%
uplift in reactions
+38%
growth in unique page visitors
Snapshot
Industry: Professional Services / Community Network
Segment: Corporate Women’s Network
Channel: LinkedIn (organic)
Services: Content strategy, event amplification, on-site content capture, video editing
Market: Australia
The challenge
Alteris Women wanted to leverage its events more effectively to grow reach and strengthen its LinkedIn community.
The opportunity was to turn each event into a structured content cycle, driving reach and community engagement beyond the day itself.
The goal was clear: expand organic reach and grow the Alteris Women community through event-driven content.
The shake up
Insight and positioning
We recognised that events are not single-day activations. They are content engines.
Instead of treating each event as a standalone moment, we positioned them as multi-phase opportunities: before, during and after. The strategy focused on building anticipation, capturing authority and sustaining engagement.
Strategic approach
Execution
We developed a structured LinkedIn content plan that spanned three stages:
Pre-event: Building buzz, spotlighting speakers and reinforcing the value of attending.
During event: Capturing live moments, key insights and authentic energy from the room.
Post-event: Sharing reflections, highlights and speaker takeaways to continue the conversation.
This ensured consistent visibility and narrative continuity rather than a single spike in activity.
On the ground, we:
Attended events in person to capture photo and video content.
Interviewed speakers, staff and attendees to extract insight-led soundbites.
Edited short-form video content with a fast turnaround.
Published a coordinated series of posts aligned to the three-phase structure.
Monitored engagement patterns to refine timing and format.
The focus was quality, relevance and consistency, rather than volume for its own sake.
Our impact
Impressions: up +191%
→ Event content significantly expanded brand visibility beyond attendees.
Reactions: up +179%
→ Engagement signalled stronger resonance with the target community.
Unique page visitors: 38%
→ Increased interest translated into deeper profile exploration and community growth.
Is this relevant for you?
If you’re investing in events but your LinkedIn presence doesn’t reflect their impact, your brand is sitting on valuable content potential.
It’s time to turn your next event into sustained digital growth.
Book a strategy call, now.