We didn’t get an Oscar… but we did get this!
Brandshake took home gold in not one but two major business awards recently.
What “no-BS marketing” actually looks like at Brandshake
A look at how things actually run at Brandshake. The day-to-day way we work with clients once the pitch is over.
What the juggernaut ACOTAR series tells us about knowing your customer
When you understand how your audience likes to engage, the best way to turn them into loyal brand advocates becomes more obvious.
Four brand and marketing lessons from the Kyle and Jackie O implosion
We think this cultural moment has at least 4 lessons to explore that are applicable to all brand managers, CMOs and marketers.
Surprising lessons from my first two weeks in a B2B marketing agency
After years of seeing how traditional agencies operate, I was cautious about joining another B2B marketing agency. What I found at Brandshake was a structured approach grounded in marketing fundamentals and commercial discipline.
What the Wuthering Heights ‘affair baiting’ stunt teaches brands about the attention economy
You can manufacture attention and brand awareness by dialling up controversy. But when your business relies on long-term trust, you don’t get to trade reputation for reach.
Can't your sales and marketing team *just* get along? Your bottom line depends on it.
Misalignment between your sales department and your marketing department isn’t just frustrating. It’s expensive. It’s making you leads more expensive and costing you conversions. Here’s how to get them onto the same page.
Repetition isn’t lazy marketing. It’s strategic messaging.
Why saying the same thing again (and again) builds better brands. Repeated, consistent and relevant brand messaging is required to get people’s attention. In a world of constant noise, simple and repetitive messaging is your best marketing bud.
What 12 eggs can teach us about marketing
“Ordinary Eggs” wasn’t *just* a viral moment. It was a brand campaign dressed as a PR stunt. A pretty cool example of staying true to your values while playing in culture.
10 red flags to watch for in your marketing partner
Spot the warning signs. This article will help you choose the right marketing, brand and design partner and avoid costing your brand. You need a long-term, high performing marketing agency, a partner, an extension of your team.
Dupe culture: What it means for brands, consumer psychology and the future of marketing
What does dupe culture mean for brands and their marketing? The answers lie in consumer psychology, shifting brand perceptions and the fast pace of modern marketing. Brandshake explores through a marketing and brand lens, we dissect dupe culture.
The ABCs of SEO. The basics of Search Engine Optimisation and 5 Quick Tips for Businesses
Is your website a billboard in the middle of the dessert? Search engine optimisation (SEO) is a mix of strategy, content and common sense, with a touch of patience. Learn 5 important considerations and easy actionables by reading this no BS blog.
How we set ourselves apart by asking clients the right questions
The best content marketing cares. We ask our clients the right questions to create brand and marketing strategies that work. These questions, us getting to know you (our next client 😏), occurs in our comprehensive onboarding process and regular check-ins.
There are rules to design. There we said it.
At Brandshake, we think of graphic design as the secret weapon that speaks before you say a word, guides people’s eyes exactly where they need to go and leaves an impact that sticks.
Think the marketing funnel is outdated? Think again
Why the marketing funnel still matters, how the buyer’s journey is evolving, and why customer experience remains your biggest advantage.