Target Customer Questionnaire

Know your audience. Market your brand and sell with confidence. 

Access our decades of collective experience, tips and insights to uncover your target customer and strategise for them. Try the no BS Brandshake approach to make your marketing better. 

You need this if

• You are unsure who your ideal customers are and what drives them
• You're struggling to get follows, clicks, enquiries and sales from your target customer
• You need to refine your understanding of consumer behaviour and consumer psychology before investing in marketing

Designed for

🎯 Business owners refining their ideal customer profile
🎯 Marketers and agencies crafting audience-driven strategies
🎯 Social media managers, freelance marketers, content teams and in-house marketers

What's included? 

The best marketing starts with knowing exactly who you are speaking to. This questionnaire helps you deep dive into your ideal customer’s mindset, challenges and buying habits so you can create marketing that resonates and converts.

✔ Commentary and tips from our expert team to accompany some prompts
✔ Define your audience’s fears, motivations and decision-making process
✔ Clarify how your product or service solves their biggest problems
✔ Craft messaging that speaks directly to what they need and why they buy

Sample questions from questionnaire. A sneak peek.

• What keeps your customers up at night? What are their biggest stressors, worries and responsibilities?
• What are 3 x frequently asked questions you get from prospective customers, new clients and/or existing customers?  
  

• What are some industry tropes that you actively avoid and do differently?

This isn’t for you if

• You need an expert marketer's insights. That's where our Express Services and Consulting (see Shop) and Agency Services come in. 

🛒 Get the questionnaire and build marketing that connects