Content Strategy Questionnaire

Your content should be driving results, revenue and real organisational impact. If it's not, it's not strategic enough.

Access our decades of collective experience, tips and insights to uncover your content strategy. Try the no BS Brandshake approach to make your marketing better. 

You need this if

• You don't know if posting, social media or content is actually doing anything for your business
• You are posting content, but you know it is not generating business results or pushing people down the marketing and sales funnel
• You do not have a structured plan that aligns with your marketing goals
• You struggle to get buy-in from stakeholders on content and campaign ideas
• Your content feels scattered, inconsistent or directionless

Designed for

🎯 Business owners planning a content strategy, creating their own content or don't know where to start
🎯 Marketing leaders, marketing managers and freelance marketers looking to refine their content approach
🎯 In-house marketing managers that are answerable to stakeholders, budgets and a team

What's included?

Your content should attract, engage and convert, not just fill up your feed. This questionnaire walks you through the exact strategy process we use to build content that works.

✔ Pragmatic, easy to follow prompts to get clear on your content strategy
✔ Commentary and tips from our expert team to accompany some prompts
✔ Define your content pillars and messaging 
✔ Plan content that moves people through the sales funnel

Sample questions from questionnaire.

• Are we working towards any broader organisational goals here? How can we link your content marketing to those?
• Is there anything that needs to be addressed on the website (or other online / collateral considerations) before we start trying to generate brand awareness and traffic? What recommendations do you have?
• How will we execute outbound community engagement?

This isn’t for you if

• You already have a structured, high-performing content system
• You need a team to execute content, not just a strategy to follow. That's where our agency services come in. 

🛒 Get the questionnaire and start posting content with purpose