Brand Strategy Questionnaire

There's a difference between a business and a brand. A business sells products and services. A brand creates community, loyalty, raving fans and therefore owns the space in whatever it sells. 

Access our decades of collective experience, tips and insights to uncover your brand strategy. Try the no BS Brandshake approach to make your marketing better. 

You need this if

• You're not sure how to convey why people need your products, services
• You're not getting buy-in to your brand story or knowledge and ideas
• You can't quite find the words for makes your brand unique or important
• Your copy feels inconsistent or ineffective
• You are launching or rebranding and you need clarity before investing in marketing

Designed for

🎯 Business owners DIY-ing their brand strategy
🎯 Marketers refining their positioning and messaging
🎯 Marketing managers, freelance marketers, branding professionals and graphic designers working with brand clients

What's included?

A strong brand is clear, consistent and compelling. This step-by-step questionnaire walks you through the exact questions we use to develop powerful brand strategies.

✔ Pragmatic, easy to follow prompts that mean you don't need to be a marketing professional to get clear on your brand basics
✔ Commentary and tips from our expert team to accompany some prompts
✔ Define your brand positioning and key messages
✔ Create your vision and mission 
✔ Lock in your values and key selling points
✔ Craft a marketing messaging hierarchy that works
✔ Develop your brand's tone of voice and personality
✔ Identify the three most important things your audience must know about you

Sample questions from questionnaire. A sneak peek.

• What primary concern, problem or ‘thing’ are you solving for customers?
  
• If there’s nothing truly ‘unique’ about your offering, what do you do particularly well in your niche?
• If your brand were a real celebrity, who would they be and why?

This isn’t for you if

• You want done-for-you strategy execution. This is a self-guided resource
• You need an expert marketer's insights. That's where our Express Services and Consulting (see Shop) and Agency Services come in.

🛒 Get the questionnaire and define your brand, once and for all