Marketing So Cool, It Cares: How We Set Ourselves Apart Through Asking Clients The Right Questions

The best content marketing cares. We ask our clients the right questions to create brand and marketing strategies that work. 

Digital content marketing agencies operate on a transactional basis. Content marketing is often focused squarely on deliverables. But what if that content marketing could not only be met but be delivered with a difference? A tailored touch? Creating high-quality content marketing through marketing strategies, branding and design - all of it, crafted expressly for your business…

 Allow us.

Building Strong Foundations For Effective Content Marketing

One of the many ways Brandshake shakes out differently from other content marketing agencies is our genuine investment in getting to know the potential customer. We believe that we can never really know the business quite as well as the business knows itself, but we can ask all the right questions, teasing out deep, contextual information directly from the source. Allowing our content marketing strategy to be led by the brand and the type of content they are looking for.

Enter, Brandshake's signature Shakedown Form. Our Shakedown form gives the potential customer - onboarding client - a chance to reflect on what is working in their current marketing mix, what isn’t, and what it is they’d ultimately like from the working relationship. The answers to the questions in our Shakedown form build the foundations of the content marketing plan and work to come and ensure we ask the potential customer big questions early on, forming trust,  and ultimately ensuring we ask less, less often.

The Power of Asking Questions To Make Content Marketing Work

So, what are these ‘big’ questions we speak of? Well, let us share a few. More than that and we’d have to…you know the rest, so here is just a peek.

1.  Irrespective of budget, if you could dream up three (real) influencers or brands to do collaborations with you, who would they be and why? Why would you want to associate your brand with theirs?

2.  What are your brand’s biggest strengths? How do you leverage these?

3.  In what ways are you superior to those strongest competitors?

4.  In what ways will you never be able to (or want to) compete with them?

5.  Referring to your brand strategy, how will your content marketing align with your brand’s vision, mission, and values? 

Clever, considered questions like these give us the answers we need to showcase our own expertise - that of content marketing and content management, design and marketing strategy. These pillars act as the supporting structures to the foundations the clients’ answers set. This personalised method requires time, authenticity and genuine interest – part of the no B.S policy Brandshake is built on.

It’s that same no B.S policy that finds power in asking such thoughtful questions, those that demonstrate Brandshakes genuine interest in the client’s ultimate success. Our inquisitive approach has us uncovering many hidden opportunities, and unique standpoints while navigating challenges that would have otherwise not been immediately apparent. They broaden our prospects and establish a shared understanding, ensuring both client and agency are working toward shared marketing strategies and goals. I mean how else would we happen upon the ways in which a business would never be able to (or want to) compete with their strongest competitors?

The Role of Content Marketing Expertise

Add to our dedicated investment in our client’s business and marketing vision, a good helping of Brandshake's subject matter expertise. In content marketing, content design, and content strategy we know what works when and believe our knowledge is elevated when we recognise the value of the clients’ insights. Collaboration is key. This approach allows for comprehensive brand awareness a deeper understanding of the target audience. It ensures we plan effective, solution-based content marketing strategies while prioritising long-lasting relationships with clients.

Fostering open lines of communication from the outset also puts the client’s needs at the forefront. It ensures their business is always the focus and allows us to easily adapt to changing circumstances, evolutions and pivots within the business objectives with consistent results.

What type of Content Marketing And Content Strategy is Important in 2025

Sure, we may have harped on a bit about the care we invest in the businesses we align with but in the content marketing industry, one often characterised by superficial interactions, this is no doubt why Brandshake stands out in the crowd.

We believe that building meaningful relationships is the foundation for a more meaningful type of content marketing success, and this commitment has led to long-lasting partnerships and exceptional content strategy outcomes. We aim to be, not just a business partner but an extension of the clients themselves and our clients' feedback reflects this dedication. Just take a look at our reviews to see the impact our content creation and incredible content marketing efforts have made. 

At Brandshake, we don't just talk the talk; we ask content marketing questions that care, and caring about digital content is cool.